Creative business in and coming out of lockdown
Lockdown and business
Lockdown has created a huge range of challenges and opportunities for business of all sizes. If your business did not fit the essential business coat you may have been forced to close premises. If you decided to stay open well business is no longer as usual so much has had to change with a complete new economic landscape ; have to survive… Equally as there are challenges its always best to look on the bright side and find opportunities…
I run a small creative business and I made a conscious decision to find opportunities in this time of challenges.
If you do not have an online store already this is the time to get one as we are not going back to how things have been. There will be scope for brick and mortar but shopping is moving to the ‘e’ space. If funds allow running both online and offline would be the ideal. Use this time to sort out any kinks and as some people are out of work may be a good time to check what customers want as they have time they never had before.
Refine and reframe processes
Instead of complaining I have taken to working on internal processes to improve customer experience. The website is getting a facelift and more. Its not only the website that is having a makeover it is our internal processes too so that we are aligned with the new ‘norm’.
Exploring the support to grow and sustain your business is available from the government if carefully explored.
One of these is the opportunity to apply for a business grant, which can potentially make it easier for a business to continue operating in difficult times. This is a small token that does not take the challenges away but makes business life a lot better.
Seize the moment
As much as we are going through a pandemic and the core products of your business may not be highly sought it is important to meet the current needs. On the 24 July 2020 the government declared that it would be illegal to go into public places without face covering / masks. This an opportunity for business or at least an add on. I suggest a few more ideas for those starting out in the creative space.
Children soft booties
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Don't we all just love kids, their innocence and the purity that arises from the very curb of their soul and won't we just love to dress them pretty when we have to? We sure do love them and we at Yanafella clothing community have it as our greatest hope to put a...